Law 43 of 48 Laws of power says work on the hearts and minds of others.
Well, this is what saints and wicked geniuses do I guess, saints unknowingly and crooked geniuses knowingly- they know you can win by crushing your enemy but sooner or later he or someone else will rebel against tyranny, so it is better to brainwash them, make them believe that they want what you want.
You don’t believe it can be done? check out the politicians ;p
This is why we should never blindly follow anyone.