Law 37 of 48 laws of power by Robert Greene says create compelling spectacles, well, if you are out to woo people, it absolutely is a great practice, if we look around us, we will see how easily people ignore the silent workers- thee bees and ants, but everyone adores butterflies and fireflies, why? because they create compelling spectacles! they charm us, fill our senses!
It is the same about people too, most people are gullible to outside charm, sweet talks, warm gestures, beautiful face, great wardrobe… no one tries to see the person inside. Such is the power of charisma.